經濟繁榮的時候，美國人愛給孩子取個性化的名字，看重孩子的獨立自主能力的培育，愛聽“自我向”的歌（歌詞常見I, me, my這類詞）。
Conversely, during recessions, Americans tend to focus more on fitting in, give their children more common names, listen to more relationally oriented music, and encourage their children to get along with others.
與之相反，美國人經濟蕭條時則更關注融入（群體），喜歡給孩子取常見的名字，愛聽“關系向”的歌曲（歌詞常見we, us, our這類詞），鼓勵孩子與他人好好相處。
Emily measured individualism by looking at social security data to see what parents named their kids during good and bad economic times.
Emily found that when the economy is doing well, parents are more likely to give their kids unique names — "I'm looking at you, Blue Ivy". When the economy is struggling, parents choose from a smaller set of more common names, which are often biblical names.
It used to be that, in the 1950s, one out of 15 boys would receive the most common name. Fast forward to 2013, it was one out of 75 boys that receive the most common name of their birth year.
Parents draw baby name inspiration from a variety of sources — family history, pop culture, literature and even food. For many, geography offers meaningful ideas. Many parents are picking the names of US states and capital cities.